Rebranding Email Templates

Atlific Hotel recently rebranded the Cambridge Suites Hotel Sydney to Simon Hotel Sydney. As part of their rebranding efforts, I was involved in updating their automated transaction email templates & marketing campaign email templates on Amadeus. I updated the hex codes of the background color, CTA buttons, footer, social icons, text color as well as […]

Content Plan Development

As a marketing assistant at Diversified Communications Australia, my role was to work with the marketing manager to develop a content plan including working with exhibitors and partners for content pieces, market issues and e-newsletter development. I had to ensure websites and all digital channels were up-to-date at all times with relevance to each industry […]

Email Marketing

Email marketing has always been at the top of the list for marketers since it has the highest return on investment. It is also the best method to bring your existing subscribers to your website. As a marketing coordinator, I have created email marketing plans, created acquisition and retention emails, e-newsletters and more. Here are […]

Social Media Managment

Social media management was a key part of my role as a marketing coordinator in many companies. From using Hootsuite to manage the social media calendar for Beacon Events Pty Ltd to creating an excel calendar for managing social media content for Divcom – both methods have given me the experience of managing social content […]