Giving Tuesday Awareness Campaign
For Giving Tuesday, I took the lead on creating a compelling awareness campaign video for the Ontario Brain Injury Association (OBIA) — a project I am especially proud of.
I developed the concept from scratch, crafting the script, designing the storyboard, and editing the entire piece using Adobe Premiere Pro. To bring the script to life, I collaborated with my colleague Mackenzie Klauck for the voiceover, ensuring that the final product felt both authentic and emotionally resonant.
This project was more than just a video — it was about capturing the spirit of giving and the vital work OBIA does to support individuals living with brain injury. The goal was to create something meaningful that would inspire support and raise awareness across OBIA’s network and beyond.
This campaign reflects not just my technical and creative abilities, but also my commitment to telling stories that matter.
Skills used: Scriptwriting • Storyboarding • Adobe Premiere Pro • Voiceover Direction • Campaign Messaging
Campaign goal: Drive awareness and donations for OBIA on Giving Tuesday
Result: A powerful and polished campaign video that received outstanding internal feedback and resonated with OBIA’s audience.
Disclaimer:
This video is the property of the Ontario Brain Injury Association (OBIA) and has been shared here for portfolio purposes only. The original video was published on OBIA’s official YouTube channel and all rights remain with OBIA.