Pitching Stories
Pitching stories to the media is a big part of public relations strategy. For my internship with Bravehearts, I was involved in pitching a story to the media (for example news outlets, radio stations) for the White Balloon Day campaign. I was able to successfully pitch our story to the South Coast Register and they published it on their website. Two radio stations also ran the story by conducting an on-air interview with one of the representatives from Bravehearts.
